—“Fragrance brand Byredo creates accessory collection”. In the multi–billion dollar world of fashion, it was just another “product launch”, the sort that requires a press release, a launch party and a glittering after–party. In this welter of clothes from the great legacy fashion labels, young creators, and independent brands, it’s easy to disappear without trace.
It’s been ten years since Ben Gorham unveiled his perfumery line, Byredo. With his long, crow–black hair, tats, and imposing beard, the perfumer could have hidden behind his magnetic bad–boy looks, but he preferred honesty and tried to tell anyone who would listen that he knew nothing about perfume. So what could he bring to the party? The answer: a point of view, the ability to take decisions, eclectic tastes. And an ego. “It’s always…
