WELCOME to the sixteenth minute. Andy Warhol was right with his fifteen minutes of fame for everyone, but he hadn’t considered the sixteenth of those minutes. Today, with celebrity status readily available for all—namely the possibility we all have to be public, diffused, ubiquitous—someone (avant-garde, cunning or snob?) is probing that sixteenth minute, which, unlike the fifteenth and its light, exposure and presence, means darkness, discretion, and absence. The anti-Warhol prophecy of the twenty-first century is already here: in the future we will all be famous, busy seeking our fifteen minutes of anonymity.
WARNING . Continual, widespread exposure is a powerful habit, one that will be difficult to give up. After years spent opening accounts on Facebook, Instagram, Twitter, Linkedin, Klout and FourSquare, in the name of what acronym lovers…
