EVER SINCE HE CAN REMEMBER, JEFF POPIOLEK HAS BEEN CALIFORNIA DREAMING. Born and raised in Chicago, he grew up fantasizing about the West Coast lifestyle.
“I really don’t know what it was exactly that I was so attracted to about life in SoCal,” Jeff admits. “It really wasn’t one particular thing that drew me in, but a fascination with the surf and skateboarding cultures, along with the year-round sunshine, palm trees and cool cars everywhere.”
Jeff’s parents must have figured his dreams of someday escaping the Midwest would fizzle out, but as soon as he was old enough and able to go, Jeff packed up and hit the road.
In 2013 Jeff left the freezing winters behind but brought his love of custom vehicles along with him. Customized import tuners…
