Street Trucks February 2019

OUR 20-YEAR ANNIVERSARY ISSUE IS OFF TO PRINT, THE SEMA SHOW IS WRAPPED AND IN THE BOOKS, AND THE LATEST ISSUE OF “C10 BUILDER’S GUIDE” IS HITTING STANDS AS I WRITE. It’s been a heck of a year for the team over here at Engaged Media, but the numbers don’t lie and our efforts are clearly paying off. We’ve doubled our web traffic in the last three months and introduced a monthly newsletter with intriguing content that you definitely want to check out. Sign up for free online at our website www.streettrucksmag.com  and stay up to date with everything we’re doing recently. By now you’re probably all finished with your holidays and gift-giving with a focus on the new year. They say resolutions are hard to keep, but…

CHEVROLET continues to expand the Colorado ZR2 midsize truck’s performance envelope with the introduction of 15 factory race components developed and validated over 10,000 miles of off-road racing. The parts were developed by Chevrolet Performance engineering in collaboration with Multimatic and Hall Racing. Renowned off-road driver Chad Hall competed in a Colorado ZR2 equipped with these components throughout 2017 and 2018 to develop and validate them in desert racing conditions. During that time, the team completed every mile of every race in the “Best in the Desert” series. Hall Racing also used the Colorado ZR2 to pre-run the grueling Baja 1000 race. “Off-road racing is a brutal test of a vehicle, and especially its suspension components,” said Mark Dickens, executive director of Chevrolet Performance Variants, Parts and Accessories and Motorsports.…

TO better meet the needs of adventure-seeking Ford customers, Ford Accessories will offer Yakima outdoor adventure products through Ford dealerships starting with the launch of the all-new 2019 Ford Ranger in early 2019. Ranger customers will be able to select from a range of available Yakima accessories, and can choose to add the cost to their vehicle financing. For added convenience, all Yakima accessories purchased through a Ford dealership come with a three-year or 36,000-mile Ford warranty; extended warranties also are available. “We know our customers see their vehicles as extensions of themselves,” said Eric Cin, global director, Vehicle Personalization. “With the addition of Yakima accessories, Ford aims to enhance the experiences of adventure-driven customers by delivering innovative solutions such as truck bed racks that preserve cargo space by lifting…

EVERY once in a while, “Pinstripe Chris” Dunlop shares his wild ideas with us to get our creative juices flowing and give us some “what if” scenarios that we’d love to see recreated in metal. His latest is his version of what a traditional late ’20s to early ’30s roadster pickup would look like if you used a completely fabricated cab and bed, and we love it! Here’s the scoop from Chris: “Sure, you could start a hot rod pickup build from a more traditional ’27-’34 Ford (Model A or B) either found in good enough shape or start from something like a Brookville body to get going, but why not build from scratch with the influence in mind? Chances are you might want to chop/channel/section the body anyway, so…

’48-’50 FORD F-1 SHORT BED STEPSIDE NEED A BEDSIDE FOR AN EARLY FORD TRUCK BECAUSE YOURS IS TOAST AND IN NEED OF REPLACEMENT? Auto Metal Direct now offers bedsides for the ’48-’50 F-1 Short Bed Stepside trucks. Stamped from high quality heavy gauge steel, each piece features correct as original size, shape, bends, stake pocket braces and holes. Arrives EDP coated to help protect against rust and corrosion. These OE quality components from AMD are the perfect touch to your restoration. AUTO METAL DIRECT 1-877-575-3591 www.autometaldirect.com 20% MORE AIR FLOW! THE REVOLUTIONARY FLEX-WAVE ELECTRIC FAN FROM FLEX-A-LITE PRODUCES 20 PERCENT MORE AIRFLOW. The revolutionary, patent-pending Flex-Wave electric fan from Flex-A-Lite has greater airflow, is more efficient and is quieter than traditional S-blade and straight-blade designs. The Flex-Wave fan…

IT MAY SURPRISE YOU, BUT AS THE EDITOR-IN-CHIEF OF THE NATION’S LARGEST CUSTOM TRUCK MAGAZINE, THIS WAS ACTUALLY MY FIRST TRIP TO THE WORLD-FAMOUS SEMA SHOW IN LAS VEGAS. Throughout the many years in the automotive industry, my trips to this must-see event were always cut short for one reason or another, but not this year. Ten days at the Trump International Hotel right on the Vegas strip and special “SEMA Media” credentials that let us in two hours early should have been plenty of time to see the whole event, right? No … no, not at all. If you plan to attend this unbelievable yearly event for your first time in 2019, do yourself a favor and concede to the fact that you’re not going to see it all.…