If you’ve scrolled LinkedIn lately, you’ve probably seen bold claims that SEO is dead, Google is finished, or ChatGPT has become the new homepage. They make great headlines, but the reality is more nuanced. Search isn’t dead. In fact, it’s more alive and complex than ever. What is changing is how people search and how answers are delivered. With AI-powered generative engine optimisation (GEO) in play, SEO has outgrown its “10 blue links” roots. The new question for marketers is: will AI cite your brand in its answer?
At Together, we’re seeing this shift in the data we track for New Zealand brands. Search queries are surging, up 74% year-on-year across our clients, with longer, more conversational queries rising 66%. At the same time, discovery platforms are fragmenting. Nearly 40%…
