NZ Marketing Issue 75 2023

As I enter a new chapter in life – parenthood – life as I know it is about to change. Change how? I don’t exactly know. Although, I am told that I can look forward to significantly reduced sleep, but it will be the most fantastic time of my life. Not very reassuring, especially for a person who likes to be in control of everything. But I guess that’s change for you. Working on this issue of the magazine – themed around Artificial Intelligence (AI) and its implications for the marketing profession – it’s clear that there’s still much unknown about the transformative power of AI, and what the future holds for the rapidly developing technology. One thing is clear however, the role humans, and indeed switched on marketers, play…

Aimee McCammon CEO of Pic’s Peanut Butter on building a global brand. Stuart Dick Are Media GM on growing an audience with digital subscriptions. Dwayne Alexander Global Practice Lead at Alexander PR on making good decisions in tumultuous times. Ally Mayerhofler Social media enthusiast on kickstarting her career in sports marketing. Nicky Greville Managing Director at Spark Foundry NZ on building a united team. Kelly Bennett Founder and Managing Director of One Plus One Communications on influence during an election year. Natalie Johnson Senior Brand Manager Bluebird on how to keep a brand alive over seven decades. Mark Adams Vice President and Head of Innovation at VICE Media on staying ahead of the trends. Jane Ormsby Founder of Scroll Media on the future of advertising spend. Ally Young Skinny Strategic…

Auckland Rugby League tackles new marketing strategy Auckland Rugby League (ARL) is breathing new life into the game with a fresh marketing approach led by newly appointed Chief Marketing Officer, David Hayward. With his expert team, they’re on a mission to cater to the demands of die-hard league enthusiasts who were previously left wanting more. We sat down with David to uncover the secret to taking this beloved sport to new heights while ensuring that league followers get the most out of the game. Scan the QR code to read more: Welcome our newest sponsor Dentsu teams together to help brands predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. The global agency with local roots knows people better than anyone else…

With a history dating back to 2007, Connections is an annual conference held by American cloud-based software company Salesforce. For the uninitiated, Connections serves as a platform for professionals, industry leaders, and Salesforce enthusiasts to come together and explore the transformative potential of customer relationship management (CRM) and marketing automation. This year, Salesforce has extended an invitation to a group of approximately 10 international journalists, including NZ Marketing, who will travel to Chicago to provide first-hand coverage of the latest advancements in this field. The event promises an immersive experience designed to inspire, educate, and empower attendees across various sectors, with a focus on cultivating stronger customer relationships. Attendees can expect to explore innovative solutions and cutting-edge strategies that drive customer engagement and enhance business outcomes. Central to the event’s…

With all the fuss over AI, be it the use of ChatGPT by journalists to assist in story writing or sales managers to write proposals for potential advertisers, there’s much for publishers to get excited about when it comes to the technology. So, the team at NZ Marketing decided to test the technology out for ourselves on our cover, with the help of the smart people over at Brand IQ. Through their AI Studio, the agency headed up by Steve Ballantyne, developed AI images inspired by the theme of the issue. The result, several incredible images, three of which have been chosen as individual cover images, with readers receiving at random one of the three special edition Ecofoil copies. We chat to Steve about the process, and the future potential…

Kiwi and Aussie customers have the highest CX expectations across APAC New research from GenesysⓇ reveals the number one challenge for APAC organisations is keeping up with rising consumer expectations, putting their bottom line at risk as they struggle to deliver relationship-building experiences. Poor customer experiences are threatening brand loyalty, with nearly one-third (31 percent) of consumers in the Asia-Pacific region (APAC) opting to take their business elsewhere after a dissatisfactory interaction last year. The highest CX expectations are among Australia and New Zealand (ANZ) consumers with 80 percnet switching brands after receiving between two and five frustrating customer service interactions. Also, 52 percent become enraged by a dropped call compared to just 25 percent of respondents in Japan and 21 percent in China, for example. In the third edition…