It’s easy to take the quality coffee we’ve become accustomed to for granted. The truth is, the intricacies of getting a refined, single origin grind to cup sustainably is a complex process. It’s one that goes beyond simply paying a fair price for coffee, to finding ways of overcoming cultural, political, or economic complications within the regions that grow it.
Since the formation of its AAA Sustainable Quality ProgramTM in 2003, Nespresso has worked with farmers who grow some of the world’s most unique coffee, but may struggle to maintain quality, keep up with demand, or even continue growing long term. Since 2017, Reviving Origins—a sub-program of AAA—has been deployed in regions where coffee production was declining, such as Caquetá in Colombia, Zimbabwe, and Uganda. Working with forestry experts, governments,…
