Intense competition by large financial institutions – typically the banks – that dominate the investment platform market has been a net positive for investors craving added functionality and better service. Between them, banks have invested big bucks updating clunky legacy platforms that have struggled to handle tax and reporting considerations in one place.
Given that investors are attracted by brands they know and trust, it’s hardly surprising bank-controlled players, such as CBA’s CFS FirstChoice, Westpac’s BT Wrap and Macquarie Wrap, have attracted a large flow of funds.
Unsurprisingly, most of the funds going into investment platforms remain adviser-directed. And, as expected, when independent financial advisers use platforms, they favour those independent of big banks.
The arrival of independent, tech-savvy newcomers such Hub24, Netwealth and Powerwrap, unencumbered by these legacy issues,…