COTTAGECORE IS A whimsical, romantic aesthetic inspired by nature that honours handicrafts, heirlooms and beauty, wrapped in a cocoon of nostalgia. Fondly recalling a sepia-toned past and providing the ultimate escapist fantasy, it was epitomized by a frenzy of gardening, sourdough-bread baking and canning that dominated social media during the onset of COVID-19 isolation.
Millennials and Gen-Zers hung chintz wallpaper, arranged tea-party-worthy tablescapes, hunted down vintage cardigans and flowing dresses, and took up needlepoint, raising chickens and pressing flowers. The trend that engulfed fashion, decor and hobbies has been called “your grandma, but hip,” although granny’s doing it too. She started when it was just called life.
Although it’s a way to slow down, unplug and de-stress, paradoxically it has led to constant updates on social media platforms like…