THERE IS a lot of competition out there. Whether you use Instagram, Facebook, TikTok, Twitter, YouTube, or any other social media network, there are literally billions of people whose content is being pitched against yours all the time. Therefore you need to do all you can to ensure that it grabs people’s attention.
When we post content on social media, we want the right people to see it. Ideally, we also want them to like, comment, share and save it. However, one thing at a time! If we can’t get them to stop scrolling past, they’re never going to do the other things we want, are they? When our content doesn’t ‘speak’ to people, it’s not just our ego that feels it. We also lose the ability to find likeminded…