For years, it's been hot to fill up on protein sources like skyr and tuna. Today, however, the picture is changing, and vegetarian and vegan trends are booming. In the UK, 4.5% of the population follows a vegetarian or vegan diet, and the percentage is rising in other Western countries.
“In New York, the hottest food spots are the Whole Foods Market stores, which are bursting with healthy food, especially vegetarian and vegan food,” says Marianne Levinsen, research director at the Fremforsk Center for Future Research. She believes that the vegetarian boom has not yet reached its peak.
For many, it’s about eating the healthiest possible diet. Indeed, most studies show people who eat more vegetables and less meat are both fitter and weigh less than average. It is not…
