Looking for something new to spritz, now spring is on the way? Before you hit the shops, take advice from the experts. Apparently, the way we buy perfume is changing.
Michelle Feeney, founder of fragrance brand Floral Street says, ‘We have seen that consumers are shifting away from a ‘signature scent’ and moving into a wardrobe of fragrances to express their mood.’
With that in mind, why not swap a spritz of florals for a more modern scent this spring? These new notes are bound to get you noticed.
AQUATIC
Stripped-back Scandi minimalism has taken over our homes and our wardrobes, and now it’s moving into the world of scent, too. Cool, clean and rejuvenating, Bronnley England Citrine Lagoon, £17.50, Boots, is super-subtle. Mimicking a soft ocean breeze, with grapefruit,…
