It’s official, male grooming has gone mainstream. There has been a significant surge, over recent years, in the number of men buying cosmetic products. Superdrug has even reported a 14 per cent rise in sales of its B.Mens grooming range. And skin brand Clinique For Men reckons that a fifth of British lads have treated themselves to a grooming treatment over the past year. Here, two couples reveal who really spends longer preening.
‘It’s nice for men to take care of themselves’
Graham Brind and his wife, Hikari, live in Saffron Walden, Essex, with their son, Yoshiyuki, eight months. Hikari, 35, a kitchen-shop sales assistant, is used to fighting for the bathroom mirror. Graham, 43, an office worker, spends a small fortune on grooming products, while Hikari gets ready in…