‘I wanted a plastic-free alternative’
Laura Harnett, 44, launched Seep, an eco household essentials brand, in 2020, after 20 years of working for brands such as Coca-Cola and IKEA. She lives in Shepherd’s Bush, west London, with husband Paul, 44, and children Raphael, 12, and Una, 10.
THE IDEA
I was doing my weekly shop, and had organic veg and recycled toilet paper, along with green washing powder and spray in my trolley. But the only choices in the cleaning accessories aisle were plastic sponges and scourers, and polyester or acrylic cloths. I launched Seep to provide a plastic-free, climate-neutral alternative to traditional products.
WHAT HAPPENED NEXT
I sat on the idea for about a year, expecting someone else to come up with it. But when COVID hit, I found…