The Era of Celebrity Drinks has seen its hits, like when George Clooney’s Casamigos was sold to Diageo for $1 billion, and its misses (Pharrell’s Q Qream liqueur, we hardly knew ye). Today, however, most celebrity brands are rosé wines, and consumers are snapping them up.
According to Mike Osborn, founder and executive vice president of Wine.com, “rosé has such a wide appeal” that the site carries more than 670 pink wine products. Jon Bon Jovi and son Jesse Bongiovi’s Hampton Water, Brad Pitt and Angelina Jolie’s Chateau Miraval, and Lisa Vanderpump’s Vanderpump Rosé are the site’s second, third and fourth most popular roses, respectively.
Other stars who make rosé include John Legend, Sarah Jessica Parker, Dave Matthews, John Malkovich, Kylie Minogue, Sting and Trudie Styler, Drew Barrymore and Post…
