Forget about saying rosé is simply a trend. It would imply that these pink-hued wines are subject to the season’s fancy or the gust of, say, a Mistral wind from the South of France, the spiritual home of rosé.
France, indeed, dominates the rosé category, accounting for approximately 62 percent of oI -premise sales, according to 2016 Nielsen data. But rosé’s doubledigit growth comes from almost every country, says Danny Brager, Nielsen’s vice president for client services.
New York City sommelier Victoria James, author of the newly released book, Drink Pink, A Celebration of Rosé, agrees that Provence’s renowned rosés are by no means the only color in town.
“Exceptional and creative rosés are now being made all over the world,” she says. “This is not a trend, but rather…
