Innholdsfortegnelse for Issue 5 i White Paper by - English

There is more than one way to approach the Fondazione Prada in Milan. One of them is from the outside. Take, for example, its Tower (with a capital “t” in the official designation of the spaces), which rises 60 meters high in exposed white concrete over Largo Isarco, a neighborhood in southern Milan. Just two decades ago, this area was a wasteland of old factories, warehouses, and workshops. Today, industrial remnants coexist with new luxury. You can look to one side and see a ghostly wasteland of the kind used for skidding by the punks in The Nebula, that nocturnal road movie that Pasolini never filmed. And, if you look to the other side, what you see is the building that encapsulates one of the most powerful images to emerge…

Model: Marta Hernández @BlowModels Makeup by Kley Kafe for Dior MakeUp. Styling Assistant: Betty Calvo Assistant Photographer: Orlando Gutierrez Location: Caserío Aldeallana Hotel Produced by WPC…

As a lover of Morocco, its aromas and colors, Yves Saint Laurent took its red soil as his inspiration. Driven by the vivid passion for Marrakech, Monsieur Saint Laurent dedicated 30 years to design inspired by his beloved land. This unbridled passion for Morocco led YSL Beauté to take the next step in its history of cosmetics and beauty. The elegance and luxury conveyed by the firm go beyond expectations. Its delicate scents come from the Ourika Community Garden. With more than 200 different species of plants, the Ourika Gardens occupy a cultivation area of 64 square plots, including an experimental laboratory in which the plants from which the active ingredients for the brand’s products are developed are studied. One of the main spaces is the decorative garden that pays…

For Rolex founder Hans Wilsdorf, the world was always an openair laboratory that he decided to use as a testing ground for his watches, putting them on the wrists of explorers entering unknown terrain. But as the 21st century progresses, exploration for the sake of pure discovery has given way to exploration as a means of preserving nature. Rolex, following the legacy of its founder, supports today’s explorers in their new mission: to make the planet last. To this end, Rolex launched the Perpetual Planet initiative in 2019. For the moment, it has increased its collaboration with the National Geographic Society to study the impacts of climate change, and with Sylvia Earle’s Mission Blue initiative to protect the oceans. Perpetual Planet also includes the Rolex Initiative Awards, which recognize the…

If you are thinking of enjoying a vacation in a different environment and in harmony with nature, these two hotels will give you everything you are looking for: they promote the biodiversity of the area where they are located as well as providing guests with a different kind of sustainable vacation. What more could you ask for? Named by National Geographic Adventure magazine as “one of the 50 best eco-lodges in the world”, the experience it offers is truly unique. We live in a world where cell phones are ringing non-stop and social media alerts keep us unnecessarily up to date. It seems increasingly difficult to get away from it all. But fear not, because there are still places where being in the moment is valued more than knowledge. Mongolia…

Facing what for anyone could be a life-changing event, the English writer and designer Maggie Keswick Jencks was able to use her personal experience with cancer by creating a new type of support center to help patients in the same situation. A completely different concept from the often cold spaces of many hospitals, able to contribute to the wellbeing of these people. It was then, during the 90’s, when the idea of what today we know as Maggie’s Centers emerged. Since its creation, this charity organization has contributed to the creation of 30 centers that provide free support to anyone with cancer and their families. Centers where it’s possible to receive psychological aid and nutritional advice among other therapies, while providing shelter from the outer world. Warm and calming spaces…

Since his appointment as chairman of LVMH, Bernard Arnault had the goal of creating an institution that would materialize his commitment to culture and art and to the values of creativity, emotion, and transmission of knowledge of the group. He was accompanied on this path from the beginning by Jean-Paul Claverie, his artistic advisor, and Suzanne Pagé, artistic director of what is now the culmination of this objective: the Louis Vuitton Foundation. We unravel with them the keys that govern the activity of this massive artistic catalyst. Today, the alliance between fashion and art is more than a fait accompli: the range of museums dedicated to legendary designers, artists collaborating with luxury brands on limited collections, and cultural management institutions created under the aegis of major fashion houses is growing…

The foundation that bears her name is aimed towards advancing research in the prevention of diseases, using information from genomes and precise medicine. Few women in the world of fashion appreciate the admiration and worldwide recognition of Franca Sozzani. She was the editor-in-chief of Vogue Italia for almost 30 years until her death in Milan in 2016. Her death was caused due to a strange cancer and left behind not only the respect of her colleagues but also an admirable humanitarian work. In 2012 Sozzani became The United Nations Goodwill ambassador and was named global ambassador against hunger for the United Nations’ World Food Programme. She worked with the AIDS organization ConVivio based in their headquarters in Milan and was president of the European Institute of Oncology. It was probably…

The sweet and coordinated buzz of the environment’s guardians is getting lower every day: bees are disappearing. Coetaneous and necessary, we will not only miss their golden liquid but their equilibrium as nature’s epicenter as well. There’s no way to escape how society’s timing and interests change; neither do our pollinizers, whose honey is a more finite good as time passes. The deterioration of biodiversity has caused some of the more luxurious companies-such as Guerlain-to try to evade this new rhythm and coordinate luxury and sustainability in a new formula: Conscious Luxury. “Luxury has the function of paving the way towards sustainability,” explains Cécile Lochard, leader in mobilizing ideas around this alliance between nature and beauty. Until now, Guerlain has taken care of bees through six highly significative societies and…

Since the beginning of his career, conceptual artist Ignasi Aballí (Barcelona, 1958) has shown a deep interest in approaching everyday life, producing, to this day, bodies of work that seek to inscribe themselves in our experience of what is real and what is apparent and of the passage of time. He reflects on conceptual and material operations while identifying the historical contexts in which his work is inscribed. An artist whose body of work is very representative of the role that contemporary Spanish art has played in formal and conceptual vocabularies. Aballí has shown his work in the main Spanish contemporary art museums (Reina Sofía, Macba, and the Miró Foundation), as well as in international centers such as the Serralves Foundation, the IKON Gallery in the United Kingdom, and the…

The good thing about reaching a venerable age is that there is always a lot to tell. Even more so if, as in the case of No. 5, its 100 years have been nourished by proven facts and suggestive legends in equal parts, combined with the exquisite care that the Maison has given it over the decades. Thus, we can call it mythical. In 1920, Coco Chanel was already a famous woman. Her fashion boutique in Paris had become a meeting point for women who coveted her new style—pants, sailor shirts, low waists, and shoes with low heels-fed up with dresses that prevented them from moving freely and victims of the perverse corset. At that time she decided to launch a long—cherished project: she wanted to launch a perfume and…

THE HUMAN FACTOR Spain hit the jackpot in 2013 when the LVMH group appointed Jonathan Anderson as creative director of Loewe. It was to be expected that whoever was chosen would try to take advantage of the legacy of the firm, with a commendable tradition of good work, but Anderson has made a triple somersault by not only enhancing the value of Spanish craftsmanship that is in the DNA of the firm but in a much broader and more ambitious way by providing it with a whole culture that relates it both to the handmade and to design and other disciplines related to the world of contemporary creativity. The flagship project of this successful vision of the future, which also educates consumers and prepares them to embrace the past while…

To delve into the legendary Chanel house is always exciting, to know and explore its entire universe beyond fashion is to be able to perform a wonderful exercise in learning from the past and building a future. In 2020, Inside Chanel presents a series of episodes (available at chanel.com). These episodes show the relationship that the designer maintained with the world of the arts in general, film, dance, music, literature, etc. Throughout her career, Gabrielle Chanel was surrounded by friends in all artistic disciplines. These friendships formed the character of a tremendously progressive and daring woman. Visconti, Jean Cocteau, Stravinsky, Salvador Dali, and Pablo Picasso are just a few names of the artistic family that met frequently, thus allowing her to expand new fields of creation. It is at this…

Peyote Poem: Candle inspired by the peyote cactus. Top notes: clove bud and juniper berries. Heart: fir, hyacinth and tonka bean. Base: black amber, patchouli, and vanilla. Fleur Fantome: Candle inspired by the first flowers that bloom after winter. Top notes: lemon petitgrain leaves and rhubarb. Heart: tulip extract and violet leaves. Base: galbanum, heliotrope, and suede. Carrousel: Candle representing a contagious moment of joy. Top notes: orange, rhubarb and cardamom. Heart: fig, cyclamen and guava. Base: light woods, vetiver, and amber. Produced by WPC…

In a dreamlike setting, located in a 300-hectare estate in Segovia is the hotel Caserío de Aldeallana, just 50 miles from the capital and 10 from Segovia, near the village of Valdeprados in a unique natural and cultural environment. This original boutique hotel built in 1800 invites you to live a unique experience in a beautiful and special landscape. El Caserío takes care of every detail that is presented to the client offering a stay with all luxury services included. The Adeallana Hotel is available for special events. It has been recently decorated by the interior designer Isabel López-Quesada and Rocio, the owner, who has rescued forgotten pieces in attics, providing her own original style. Aldeallana combines traditional Segovian architecture and the comforts of a luxury Bed & Breakfast. The…