Whisky is one of humankind’s most complex manufacturing endeavours, celebrating intelligence and ingenuity. Involving mechanical inventions, biological processes, sensory innovations, and the collaborative skills of many disciplines, including agriculture, metallurgy, organic chemistry, and coopering to cultivate and harvest cereals, grind and brew, distil and store whisky. Whether in production or consumption, whisky also relies on economic efficiencies of scale, material management, transport systems, packaging and regulations, communications, and education to marketing and sales.
Ranking thousands of discoveries that have affected the whisky industry is ideally analysed using the enterprise framework of transformative, breakthrough, and incremental innovation.
Transformative innovation occurs when tectonic societal, technological, or biochemical events create new industries that change consumer behaviour, such as the discontinuous effect of mobile phones, penicillin, and motorised vehicles.
Breakthrough innovations replace or supersede…
