Innholdsfortegnelse for Feb/Mar 2020 i Whisky Magazine

Different markets need to be reached in different ways and how a brand talks to whisky drinkers in one market will not be the same way they talk to whisky drinkers in any other market. So let’s take a look at how brands are talking to the emerging middle classes and upwardly mobile whisky drinkers of one of the potentially important rising markets for whisky – China. As we all know, whisky is becoming an ever-increasingly globalised drink. It is already distilled all over the world in around 40 different countries, so it makes sense that its consumer base would span the globe with varying wealth, needs and desires. Because of this, every country or area will engage differently with whisky brands as drinking cultures vary so much from place…

WHISKY MAGAZINE CRYPTIC CROSSWORD Complete the crossword correctly and then rearrange the letters in the shaded squares to spell out a Finnish distillery (10). ACROSS 1 Composer wrecked Harlem (6) 4 Final outcome of lob (6) 8 Run into sheep (3) 9 Friend has radical ideas about small fences (9) 11 Flower in your eye? (4) 12 Snake to find sporting event (4,4) 15 Five o’clock fortune tellers? (3,6) 18 Set meal? (2,6) 19 Helping doctor catch whale (4) 21 One leans towards dog – boxers (9) 23 Note from Oklahoma (3) 24 Post normal when badly housed (6) 25 Lion starts tiring on the slope (6) DOWN 1 Hitchcock film to remain disturbing (6) 2 Noah’s son is deft. Nonsense! Quite the opposite (3?6) 3 Notice Eastern agent (4)…

Harley ridin’, tattoo sportin’, whisky bar ownin’ Martyn ‘Simo’ Simpson might appear to be a chap who ignores tradition, but that’s until you get to know him. The commitment he and his team have put into reclaiming the heyday of Milroy’s of Soho (London’s oldest whisky specialist) – recreating the gentle approachable charm of the original Milroy brothers – is nothing short of dedication to the past. That’s not to say it’s stuck there, far from it, just that it’s the right amount of traditional elegance mixed with approachability that makes a new drinker or old feel very welcome. Simo didn’t always aspire to own a whisky bar. In fact, it was his owning of a restaurant on nearby Wardour Street that brought him to Milroy's in the first place.…

Sponsored by Glencairn Crystal Whisky Live London Friday 27 to Saturday 28 March 2020 The world’s premier whisky tasting show returns to the stunning surroundings of The Honourable Artillery Company on Friday 27 and Saturday 28 March 2020. This historic 18th century mansion, set in a six-acre garden just a stone’s throw from Moorgate and Liverpool Street stations, provides a truly memorable backdrop to a great whisky experience. Producers from all four corners of the globe gather to showcase their rare, unique and hard-to-find whiskies, as well as some of the more mainstream brands you would expect to find in specialist whisky retailers. This international whisky experience is not be missed. Gin Live London will also be happening at the same time. Sample some of the best gins with ambassadors…

If you go down in Andrés Faustinelli’s woods tonight, you’re going to need more than a disguise to keep those bruins away. Keep your living space spotless. Hang your food, garbage, toiletries and sadly, yes, your whisky in a tree far from your tent. And NO TOOTHPASTE. Oral hygiene is a bear essential after they’ve picnicked on reckless untidy campers. You might want to hang your cooking equipment in a tree too, so not to tempt any ursine intruder from cooking you into a tasty dish. Not that they need to with their Freddy Krueger-like razor claws and sharp pointy teeth. Bears are stronger than the Hulk, run faster than Zharnel Hughes and swim faster than Michael Phelps. So, if a bear approaches you, let’s hope it is Paddington looking…

I know I’m not alone in dreaming of my own cask. The solemnity of the stone warehouse, the odour, the mould and stillness, and a piece, a modicum, a scintilla tucked away in the far corner with my name stamped on the lid. This clear spirit turning golden, intensifying. Mine, but maturing away from me, as I perhaps mature away from it and like a childhood friendship at distance, suddenly years later reunited, with all the ceremony of the intervening years disappearing as we sup, and toast and celebrate our lives together. When I tell people that I put down a cask of whisky for my daughter Enya (born in January last year) the reply is often to the effect of “how lovely, she’ll really appreciate that in years to…

The annual Diageo Special Releases are firmly established as a classy, considered and well-woven range of bottlings that either add to one’s expectation of a favoured distillery profile, or challenge that expectation entirely. In a world where consistency is key, this temporary tearing up of the rule book is something I look forward to. You get to see some of the oddities, some of the quirks and experimentation that happened in years past and finally through the Special Releases vehicle, find a home in the wild. As Ewan Gunn, Diageo Global Whisky Master, puts it, “they each tell a strong story of the extraordinary place and the people who have shaped each dram.” One other thing I like about the Special Releases is that there is, relatively speaking, something for…

From the 1830s Robertson County and Lincoln County were the two largest whiskey-producing) regions in the state. These regional appellations are situated in Middle Tennessee and include the surrounding counties that also produce whiskey. Robertson County whiskey included Davidson, Cheatham and Montgomery Counties, with Lincoln County whiskey representing Bedford, Coffee and Franklin Counties. Moore County, created in 1872, was formed from these four counties. Tennessee distilleries were early adopters of the sour mash method and all practised charcoal filtration, known as leaching, to rectify the spirit; in Kentucky most distillers continued to practise sweet mash fermentation by adding new yeast to each new batch of mash. Both made good-quality whiskeys, reflected in their retail prices. Bourbon often commanded a 40 per cent premium over Tennessee’s regional whiskeys. They all held…

With whisky’s demand at record levels and forecast to rise further during the next 10 to 20 years at least, it is of no surprise that brands are coming up with new and innovative ways to approach the huge demand. One such innovation is the advent of Blended World Whisky. Blended World Whisky is exactly what it sounds like – a whisky blend made up of whiskies from different parts of the globe which has allowed producers in countries like Japan to cope with the huge demand for their ever-popular and celebrated blends and malts, as well as bringing something really unique and exciting to the market. There is great potential to create new and diverse flavour profiles in this way by combining cultures, flavours and spirit styles from countries…

Sponsors The Icons of Whisky USA are presented in New York, celebrating the American whiskey world’s top people, bars, producers and retailers. As you would expect with the growth in the industry, the range of brands and people to choose from this year has grown exponentially and bodes well for the future of whiskey. Alongside the Icons, Whisky Magazine has inducted two new members to the Hall of Fame, honouring their incredible contributions to the whiskey world. We welcome Peggy Noe Stevens, founder and president of Peggy Noe Stevens & Associates, and Frank Coleman, senior advisor to the CEO at the Distilled Spirits Council, to the Hall of Fame. DISTILLER of the Year Buffalo Trace Highly Commended Michter’s CRAFT PRODUCER of the Year Dad’s Hat Highly Commended Colkegan SUSTAINABLE DISTILLERY of the Year…

All things considered, 2019 was quite a year for The Macallan in duty free. The iconic Speyside malt opened standalone boutiques at Dubai and London Heathrow Terminal 5 airports in June and July last year while a revamped Macallan store opened at Taiwan Taoyuan airport in November. All three stores feature a clean, minimalist design inspired by the whisky’s award-winning £140 million distillery, which opened in 2018. The newest Macallan Boutique at Taiwan Taoyuan airport is located in Terminal 2 and stocks a wide range of expressions, including vintages such as the latest addition to the Fine & Rare Collection, The Macallan Fine and Rare 1979. Offering notes of gentle peat smoke, oak spice and warming ginger, this new cask-strength whisky was matured for four decades in an exsherry puncheon…