As with many things the origins of the award-winning, global and online retailer, The Whisky Exchange started with a simple idea, humble beginnings, and has gone on to achieve dizzy heights of fame. The original shop was opened by Sukhinder’s parents in London during the early 1970s. Called the Nest, the entrepreneurial pair were the first Asians to receive a liquor licence in the UK. Sukhinder and his brother, Rajbir, took over and eventually founded the Whisky Exchange in 1999.
To celebrate 20 years of retail, both online and over the counter, we sat down with Sukhinder to delve into to history, the future and his own passions for whisky and collecting.
So, take me back to the beginning, how did you end up here and now?
When I started…