Most new distilleries come with a compelling story – a gripping epiphany, a serendipitous meeting, a lifelong ambition finally realised, a seemingly impossible dream nurtured into reality, a dead past resurrected… anything to grab the attention of the market. When we arrive at Yuza Distillery, Japan’s latest addition to the whisky map, president Masaharu Sasaki tells us straight off the bat not to expect a fancy backstory. Savvy marketers advised him to invent one, but he’s a down-to-earth man. He likes to tell it like it is, and what it is is a simple case of ‘wake up and smell the coffee’.
Kinryu, the company behind Yuza Distillery, was founded in 1950 in Sakata city, in Yamagata prefecture, located on the north west coast of the main island of Japan.…