Layers of texture, tactility and femininity lie at the heart of the dramatic reimagination of Cartier’s flagship store at 13 Rue de la Paix in Paris’s haute jewellery epicentre of Place Vendôme. While the neo-classical black and gold-veined marble facade remains intact, the interiors have been reimagined as a poetic paean to the brand’s past, present and future.
In collaboration with three leading French architectural and interior design teams — Moinard Bétaille, Studioparisien and Laura Gonzalez — as well as almost 40 of France’s leading artisans, the two-year transformation across 3000 square metres, including 10 salons and a penthouse apartment, has resulted in spaces that “for the first time in the history of this building, it is entirely dedicated to our customers,” says Pierre Rainero, Cartier’s director of image, style…
