In a video that has been viewed 1.2 million times, Lilliana Dee is pretending to apply concealer to the camera. “Dab, dab, dab,” she says in a deliberately slow near-whisper. The 23-year-old digital marketing graduate forms part of a growing community of YouTubers who upload videos that typically involve whispering into an oversized microphone to induce a brain ‘tingle’ otherwise known as an autonomous sensory meridian response (ASMR).
For anyone who experiences it, ASMR is a shiver-like sensation initiated at the scalp, which may also filter throughout the rest of the body, providing an overall sense of calm. The triggers are either visual (origami, slime, applying make-up or, oddly, folding towels) or auditory (whispering, tapping, gentle scratching).
While the trend took hold in grassroots YouTube, and the term ASMR was…
