Fashion brands design, make and sell clothes. Are we all in agreement on that? Certainly, there’s a plethora of different products out there, at different price points. And brands approach these core components in different ways: some make locally, others offshore. The pace varies, as do the channels for access: wholesale, flagship stores, only online. A few pioneers are looking at rental. But, essentially, this is what the business of fashion looks like: design collections, manufacture them, sell them.
“But what if,” says Heidi Middleton, with a twinkle in her eye, “we reinvented the whole model? And kept on reinventing it? I don’t see why it can’t be a moveable feast.” With her new venture, Artclub, the Sass & Bide co-founder is redefining what a small, sustainable, creative fashion business…
