IF IT FEELS like this bright green powder is all everyone’s talking about, you’re not imagining it. The already-popular Japanese export is having an explosive moment in 2025, thanks to its clean energy, range of wellness benefits, and perfect-for-Instagram hue. But as more and more people are whisking, frothing, and sipping, we’re wondering: are we even matcha-ing correctly? We turned to Remy Morimoto Park—vegan creator, cookbook author, and founder of premium matcha company Frauth—to get the lowdown on everything you need to know about your favorite green drink.
Ceremonial grade or culinary grade?
Ceremonial grade is often thrown around as a marketing term, but there are levels within the category. Generally, the term refers to something of higher quality, typically a first-flush or first-harvest matcha, but not always—something could be first…
