On a recent afternoon in otherwise sleepy Bel Air, where multimillion-dollar mansions disappear behind walls of tangled bougainvillea, two security guards, handguns at their hips, pace before a tall black gate, keeping watch over a cutting-edge social experiment: the marriage of influencer culture and meme coin speculation.
Inside, caterers pass out coconuts to Love Island cast members who lounge in glittering bikinis, prepping to film sponsored content. Everyone is beautiful, bronzed, and carefully composed for the camera. At the head of a long table sits Jade Watson, a redheaded content producer, drafting a prediction-markets-fordummies campaign based on the long-term romantic prospects of the reality show’s couples: Buy, hold, or sell?
“What we’re doing is simplifying trading terms,” Watson says. “But we’re using the language Gen Z already speaks.”
Downstairs, in…