LAST YEAR, SWITZERLAND TOURISM caused a global stir by releasing a short film, No Drama, starring the nation’s brand ambassador, Roger Federer, along with Academy Awardwinning actor, Robert De Niro, who turns down an invitation by the tennis star to feature in a fictional movie on the European nation, stating that the country is too perfect and “lacks drama.” This year’s promotional campaign puts the focus on the Grand Tour of Switzerland.
In the latest film, Federer and Academy Awardwinning actor Anne Hathaway can be seen in an edit studio, irritated by the first cut of a new fictional film in which the two are starring. While breathtaking mountain passes, picturesque lakes, and grandiose castles, set to a powerful film score, take up a lot of screen time, the two…