A little understanding goes a long way. This simple idea lays the groundwork for Hyatt’s new global platform, World of Hyatt. The new loyalty programme, which launched on March 1, is supported by an unprecedented integrated marketing campaign, ‘For a World of Understanding.’
The campaign debuted with an anthem spot during the Oscars. The spot is set to a rendition of the song What the World Needs Now is Love, from Hal David and Burt Bacharach, by GRAMMY-nominated recording artist Andra Day.
Shot in Thailand, Morocco, and Spain, the film explores how people from different cultures unite through simple human connections. The global campaign will extend across TV, digital, social, out-of-home, in-hotel, print, and events throughout 2017.
“World of Hyatt is an expression of who we are,” says Mark Hoplamazian,…
