“IF MY CAREER WERE A HAIRSTYLE, IT WOULD BE HELMET-HEAD.”—LAURA DERN With over a quarter century under my belt as a magazine editor, I still find myself excited about the new bikes, accessories, and riding gear that each new season brings. While new bike intros and press launches are nothing new, it seems that apparel launches are a relatively new thing from the aftermarket. This month alone, I’ve attended five line reveals, including one that took a couple of us out of state!
Whether we like to admit it or not, motocross is a flashy, fashion-driven sport. Visually, the machines we race are vivid in color and are adorned with plenty of shiny parts that are as aesthetically pleasing as they are performance enhancing. And while a very small minority…
