When it comes to women’s roping, the past few years have been big. But when it comes to the USTRC and CINCH, women’s roping has been an endeavor worthy of the spotlight since 2004.
“When we first started working with the USTRC and they were going to have the All Girl, we wanted to add something to it,” explained Jessica Wahlert, marketing manager at CINCH. “So, we added $1,000 on each side to the champions, and then a year’s supply of CINCH clothing.”
According to Wahlert, her company, which originally sponsored the program with their Cruel Girl brand, recognized something special about the women’s roping event, and didn’t want to miss the opportunity to align with it.
“Obviously, the money that the USTRC brought was big, but we wanted to…