A monster trucker is the kind of person who has a favorite type of dirt. I’ve heard drivers describe a track as fluffy, sticky, loose, tacky, grippy, greasy, slick, crumbly, powdery, bone-dry, baked out, dead, loamy, earthen, sandy, slidey, soupy, snotty, and marsh-mallowy. Everyone understands the distinctions. They obsess over them like vintners obsess over terroir. The first time I met an employee of Monster Jam, which sells millions of tickets to its monster-truck shows every year, the first thing she told me was that the company owns more dirt, she thinks, than anyone else in the world.
Monster Jam runs events in about a hundred and thirty stadiums and arenas annually, on six continents. This requires building a hundred and thirty elaborate, temporary tracks, with massive jumps and ramps…