One morning last June, a dozen executives at HGTV, the popular home-renovation television network, which for twenty-six years has offered content that is cheering and conflict-free—or “safe, tied in a bow, like a warm hug,” as Jane Latman, the network’s president, recently put it—met on Zoom to share transgressive thoughts. They were discussing unsafe content, or, at least, material that might be less straightforwardly comforting than the scene—repeated on HGTV, in slight variations, a dozen times a day—in which homeowners cover their mouths in shocked delight at a newly painted mudroom. The meeting had been called by Loren Ruch, a fifty-one-year-old senior executive, whom one could imagine hosting a peppy, good-humored daytime game show. The meeting’s topic was codenamed Project Thunder.
“So, ‘Meth-House Makeover,’” Katie Ruttan-Daigle, a vice-president of programming…