IN JANUARY OF 2022, JON HAMM STARRED IN a commercial titled “Everyone But Jon Hamm.” The minute-long spot, for Apple TV+, played off the idea that everyone in the industry seemed to have a television show but him.
When the concept was first pitched, Hamm hesitated. “I was like, ‘There’s a version of this that could go terribly wrong — just thirsty and weird,’” he says. But he knew the director and trusted that he’d strike the right tone. So, they moved forward: Hamm, on the couch, scrolling through a carousel of familiar faces with projects on the platform. “Samuel L. Jackson, Billie Eilish, Tom Holland, Chris Evans. What about Jon Hamm?” he says, to the camera. “Jen and Reese, no Jon? Feels like a missed opportunity.”
Now, two and…