In 2015, Imax had little competition. Now there are more than 1,000 premium large-format screens in North America, among them Cinemark Theatres’ XD, Regal Cinemas’ RDX and Canadian giant Cineplex’s UltraAVX.
The PLF slice of the opening-weekend pie, including Imax, keeps getting bigger across all genres: Oppenheimer (48 percent), Mission: Impossible — Dead Reckoning Part One (42 percent), Indiana Jones and the Dial of Destiny (37 percent), Fast X (32 percent) and The Little Mermaid (26 percent). As a general rule, Imax still makes up about half the PLF pie, despite having less than half the overall screen count.
Dolby Cinema is praised for its proprietary projection system and sound, along with state-of-the art seating, but is exclusive to AMC in the United States. Since Imax had no room for…
