IN THE EARLY 2010S, DIRECTOR DAVID FINCHER began pitching his first television project, a dark, Washington-set adaptation of the British political drama House of Cards, with Kevin Spacey and Robin Wright attached. As he made the rounds, Fincher had one demand that the show’s writer, Beau Willimon, acknowledges was “hubristic”: He was not about to settle for a pilot but demanded a commitment for an entire 13-episode season, a flagrant violation of the way things were done. For HBO, Fincher’s first choice, this was a bridge too far.
Netflix, primarily known for its DVD-by-mail service, was still regarded as Blockbuster on speed or, as Jeffrey Bewkes, CEO of HBO’s then-parent company Time Warner, put it in 2010, the Albanian army — far from a fearsome competitor, with only one original…