Becoming an entrepreneur is turning into an arms race in Hollywood, as more and more celebrities seek to ascend to the heights of moguldom, following the paths forged by fellow stars like Rihanna, Jay-Z, Jessica Alba, Sean Combs, Gwyneth Paltrow, Dr. Dre, George Clooney and the Kardashians. Investors and industry experts in the ever-growing celebrity brand space weighed in on this list of top talent, who spoke to THR of their inspirations, business lessons and sales.
Jennifer Aniston
LOLAVIE, VITAL PROTEINS
Aniston has long led the entrepreneurial pack in Hollywood, negotiating endorsement deals with Smartwater and Living Proof that included equity stakes. More recently, Aniston joined collagen supplement brand Vital Proteins as chief creative officer in 2020. Last year, the star launched her own hair-care brand, LolaVie, born of her…