Hollywood and marijuana long have been inextricably linked, from Cheech & Chong establishing the stoner comedy genre with 1978’s Up in Smoke to beloved weed-based hits like The Big Lebowski, Harold & Kumar Go to White Castle and Pineapple Express. In recent years, though, Hollywood’s involvement with marijuana has transitioned offscreen and into business, with celebrities launching their own cannabis lines and companies. Seth Rogen, Jay-Z, Jim Belushi, Snoop Dogg, Willie Nelson, Wiz Khalifa, Bella Thorne, Jaleel White and Melissa Etheridge are just a sampling of the famous figures who have gotten into the cannabis industry since 2012, when Washington and Colorado became the first states to legalize recreational use.
“If you’re smart enough, you get in, you know how to take your celebrity and create a real business for…