When Endeavor filed to go public March 31, nearly two years after its first try, it made a subtle but notable change in its pitch to investors. In its first filing on May 23, 2019, the opening line in its prospectus read, “Endeavor is a global entertainment, sports and content company.” In its second attempt, on March 31, the opening line in its prospectus read, “Endeavor is a premium intellectual property, content, events and experiences company.” In 2019, the company’s talent representation business was front and center, but, in 2021, Endeavor pitches itself as an intellectual property owner.
The profound impact of the pandemic on Endeavor’s business has led to a reorganizing of its focus, with sports and events now at the forefront, and with fighting league UFC and Professional…
