Mystery of Takeout ‘Chain’ Boxes Revealed
On March 7, B.J. Novak, with Otium chef Tim Hollingsworth, launched Chain, a WeHo pop-up that serves gourmet takes on dishes from TGI Fridays, Chili’s, California Pizza Kitchen and the like. Chain debuted with a limited-quantities version of Outback Steakhouse’s Bloomin’ Onion (dubbed the Bustin’ Onion), followed by a March 21 drop of “The Sauce Box” with chicken tenders, French fries and a trio of BBQ, sweet truffle honey and black garlic ranch sauces. The goods, which can only be preordered on its private Instagram account (selling out in minutes, with The Sauce Box at $20), have gotten boosts from Mindy Kaling, John Mayer, Kaitlyn Dever, Ike Barinholtz and Kiernan Shipka, despite ownership keeping a low profile. Novak first discussed the idea on Jordan…
