The first screener of the season, for Audience Network’s Mr. Mercedes, was mailed way back on Feb. 6, and the first “FYC” event, for Showtime’s The Chi, was held for TV Academy members March 9.
That may sound like a strangely early start to Emmy campaigning, considering that nomination voting doesn’t begin until June 11, final voting doesn’t begin until Aug. 13 and the 70th Emmys won’t happen until Sept. 17. But in the era of Peak TV — with more than 500 scripted series, plus an untold number of talk and reality shows, spread across hundreds of broadcast networks, cable and streaming services — it has never been harder to capture the attention of voters, of whom there are also more now than ever before (some 22,000). And since…
