WHEN HBO launched Vinyl, the ambitious rock drama from Martin Scorsese and Mick Jagger, on Feb. 14, its ratings — even with three days of DVR viewing — were wan. But the network promptly renewed the series. As the motto used to go, “It’s not TV, it’s HBO.”
And that’s still true. Yet the pay TV service, with 36 million U.S. subscribers and a nearly year-old streaming service that CEO Richard Plepler said Feb. 10 has 800,000 subs, no longer is alone in the premium space. As Netflix and Amazon, not to mention Showtime, AMC, FX and others, fight it out for prestige projects, HBO still is the first choice for many A-listers. In 2015, it mopped up 43 Emmys with such diverse offerings as Game of Thrones, Olive Kitteridge…
