Innholdsfortegnelse for January/February 2019 i The European Business Review

Founded in Lyon, France in 1872 by the local business community and is affiliated to the Lyon Chamber of Commerce and Industry, EMLYON Business School is a French leading business school aiming to be more focused on the professional and personal success of their participants by transforming their business model in line with their commitment to executive participant success. Harnessing both hard and soft skills of their students, letting them put knowledge immediately to work using experimentation and high-impact learning experiences, EMLYON is truly a catalyst in boosting the careers and growth of their participants. To understand more about what makes EMLYON a triple accredited institution, abiding to their “Early Makers” motto and approach, we sat down with their Director of MBA Programmes, Professor Rhoda Davidson. Q Good day, Professor…

Bram Schot has been Board of Management Member for Sales and Marketing at AUDI AG since September 2017. On June 19, 2018, he was additionally appointed Chairman on a temporary basis. On January 1, 2019, Bram Schot became Chairman of the Board of Management of AUDI AG, which includes Ducati, Lamborghini and Italdesign Giugiaro as well as the Audi brand. Temporarily, he is responsible for the area of Sales and Marketing. Prior to joining Audi, he was on the Board of Management of Volkswagen Commercial Vehicles from 2012, and he was President and CEO of DaimlerChrysler/ Mercedes-Benz Italia from 2006 to 2011, and President and CEO of DaimlerChrysler Nederland from 2003.…

Education is a lifelong process causing an inherent and permanent change in a person’s thinking and capacity to do things. Education is enabling a permanent adaptation to changing life circumstances. Education goes far beyond school and teaching.4 All of us are confronted with formal and informal education. The main objective of education is the development of mature, self-responsible personalities, able to cope with the challenges of life. Education also helps in the development of personality and competencies necessary and useful at all stages of life.5 It helps to develop and to deploy creativity and entrepreneurship for a successful life. Education plays also a key role in the development and maintenance of the fabric of human society. Well-educated people are enhancing life quality of the society. Education is a life-long mesh…

GFWF is a “non-profit organisation” created by a group of leading academics, C-Level Executives and Senior consultants, committed to develop concepts, methodologies and tools to educate and better prepare private and public institutions, as well as high potential talents, to the realities of the future. The idea was born following a series of discussions held, for which one common observation emerged: We are facing a lethal combination of three simultaneous forces that are transforming the landscape of tomorrow. Work in the future will never be the same. Most workplace stakeholders are ill-prepared or not prepared for this new workplace at all. These three forces that drives the transformation are: rapid advancement in digitalisation technologies, increased globalisation and the quest to constantly create concepts, paradigms, products and services. GFWF assembles a…

HEINE (corresponding author) is Associate Professor of Luxury Marketing at emlyon business school, Asia and Co-Director of the High-end Brand Management Master Program at Asia Europe Business School in Shanghai. He holds a PhD from TU Berlin and specialises in high-end brand-building with applied-oriented research, education and practical projects with both, leading luxury brands and start-ups. Haibo XUE is Associate Professor of Marketing at East China Normal University and Co-Director of the High-end Brand Management Master Program at Asia Europe Business School in Shanghai. He holds a PhD from Shanghai University of Finance and Economics and, based on qualitative consumer research, specializes in high-end consumption rituals and brand management in emerging markets. References • Dion, E., and E. Arnould (2011), “Retail Luxury Strategy: Assembling Charisma through Art and Magic,” Journal…

Carsten Lund Pedersen is a postdoc at the Department of Strategy and Innovation at Copenhagen Business School in Denmark where he researches strategy, employee autonomy, and business development in a digital age. He is also the author of “Applied Autonomy: A Practical Guide to Employee Autonomy.” Thomas Ritter is a professor at the Department of Strategy and Innovation at Copenhagen Business School in Denmark. His research interests focus on market strategy, data-driven growth, and value creation in business markets. He also authored “Alignment Squared: Driving Competitiveness and Growth through Business Model Excellence.” References 1. Agarwal R, Helfat CE. 2009. Strategic Renewal of Organizations. Organization Science 20(2):281-293. - Miller P, Wedell-Wedellsborg T. 2013. The Case for Stealth innovation. Harvard Business Review March issue: https://hbr. org/2013/03/the - case - for - stealth…

Kyle Scott is an Affiliate Faculty Member at Baylor College of Medicine, Center for Medical Ethics and Health Policy. He has held several university teaching appointments and currently serves at the head of international development efforts at a U.S.-based manufacturing firm. He has academic publications in the areas of business ethics and political philosophy. His work has also appeared in popular outlets such as Huffington Post, Houston Chronicle, Christian Science Monitor, and others.…

Sandra Sieber is Professor of Information Systems at IESE Business School. She holds a Ph.D. in Management from IESE and a Degree in Economics and Business Javier Zamora is a Senior Lecturer of Information Systems at IESE Business School. He holds a Ph.D. in Electrical Engineering from Columbia University and a M.Sc. in Telecommunications Engineering from Universitat Politècnica de Catalunya. His current areas of interest are focused on how high digital density is transforming organisations and sectors. References 1. James Kaplan and others. (2015). “Beyond Cybersecurity”, Wiley. 2. Zamora, J. “Programming Business Models Through Digital Density”, IESE Insight, 2017, Issue 33 (ART-3013-E). 3. S. Sieber, J. Zamora, D. Daswani and S. Gil. (2016).“La Ciberseguridad en la empresa: decálogo de buenas prácticas.” IESE-Deloitte Draft Document, June. 4. McAfee Report, in partnership with…

Grant Hull, CEO and Director at Enabled Apart from guiding Enabled, Grant is also a popular presenter and speaker in the digital space. He has delivered innovation courses at several Australian universities and masterclasses to executive groups. Grant is also appreciated across the tech innovation scene, where he acts as mentor on developing new business models and designing great user experiences. References 1. What Banks Can Learn from Australia's Oldest Fintech ING http://blog.enabled.com.au/fintech-banks-australia/ 2. ERP Is Dead - Long Live ERP II http://www.sunlike. com.cn / internet /onlineerp / images / Long%20live%20 ERPII%20By%20Gartner%20Group.pdf 3. Why software is eating the world https://a16z .com/ 2016/08/20/why-software-is-eating-the-world/…

Risto Siilasmaa is the Chairman of the Board of Directors of Nokia Corporation since 2012 and was interim CEO in 2013 and 2014. As Chairman he led Nokia through its transformation from an ailing devices company to a successful network infrastructure player through the divestiture of the Nokia device business to Microsoft and the acquisition of Nokia Siemens Networks and the acquisition of Alcatel-Lucent. He is also the author of TRANSFORMING NOKIA: The Power of Paranoid Optimism to Lead Through Colossal Change as well as the founder and chairman of F-Secure Corporation, a Finnish cybersecurity company.…

Rhoda Davidson is an experienced educator, business consultant and entrepreneur. She has worked in executive education for over twenty years at top global institutions such as IMD, Duke CE, and EMLYON. She leads strategic innovation and corporate entrepreneurship programmes with large multinational companies. As a pioneer in business-driven action learning, her focus with MBA participants is on skill development through hands-on experience. Her research has appeared in practitioner journals including MIT Sloan Management Review and the McKinsey Quarterly.…

How is the Adecco Group impacting Education? • The Adecco Group is hosting “Work Days” on own campuses globally where youth aged 10+ join to learn about our environment, the types of careers that exist and shadow a variety of our colleagues. The participants can develop together solutions for talent challenges based on a real life scenario. In 2018, the Adecco Group employees became mentors for one day, sharing their expertise with thousands of young people. 4,000 colleagues participated. 8,000 youth had a work experience. 47 countries celebrated Experience Work Day. • The “CEO for 1 Month” program is providing outstanding opportunities to talented young people around the world. As a career beginner, it’s often difficult to find a job because of a lack of work experience. With “CEO for…

Dr. Mario Raich is a Swiss futurist, book author and global management consultant. He was a Senior Executive in several global financial organisations, and Invited Professor to some leading business schools like ESADE (Barcelona). He is the co-founder and Chairman of e-Merit Academy (www.emeritacademy.com), and Managing Director for the Innovation Services at Frei+Raich Ltd. in Zurich. In addition he is a member of the advisory board of the Global Future of Work Foundation in Barcelona. Currently he is researching the impact of Cyber-Reality and Artificial Intelligence on society, education, business and work. Dr. Simon L. Dolan is currently the president of the Global Future of Work Foundation (www.globalfutureofwork.com). He used to be the Future of Work Chair at ESADE Business School in Barcelona, and before that he taught for many…

Barbara Harvey is a managing director with Accenture Research. She is also the executive sponsor for Accenture’s Mental Health program in the UK. References i. Getting to Equal 2018: When She Rises, We All Rise, Accenture. https://www.accenture. com/es-es/_acnmedia/PDF-73/Accenture-When-She-Rises-We-All-Rise.pdf ii. Accenture conducted this survey of 2000 working men and women across the UK on behalf of “This Can Happen,” the UK’s largest annual conference on mental health. It’s published in full in It’s Not 1 in 4; It’s All of Us. https://www.accenture.com/t00010101T000000Z__w__/gb-en/_acnmedia/PDF-90/Accenture-TCH-Its-All-of-Us-Research-Updated-Report.pdf, November 2018 iii. Accenture conducted this survey, of 2000 working men and women and 400 undergraduate students in June 2018. It was published in Supporting Mental Health in the Workplace – The Role of Technology, https://www.accenture.com/t00010101T000000Z__w__/gb-en/_acnmedia/PDF-88/ Accenture-World-Mental-Health-Final-Version.pdf in October iv. Accenture (2018) Patients+Doctors+Machines: Consumer survey on digital health…

Large firms have been treating their shareholders as their most critical stakeholders. In the short run this might make sense, but not in the long term. The author argues that in order to safeguard and increase the industry’s long-term performance and cash flows, it is critical that big business starts to identify their critical stakeholders and adapt their mission. President Trump has been pushing big business to give stakeholders other than their shareholders a better deal. For example, Big Pharma firms, such as Pfizer, Novartis and Merck have been persuaded to suspend price increases. Beyond giving his base something to cheer for, Trump’s attacks have highlighted a fundamental economic flaw in the business models of big business. Big business mostly has been putting shareholders at the front-end of cash distribution.…

Imagine that Lea is a digital native; she is in the mid thirty, born at the time when the iPhone was introduced to the market. Her parents were both active in the ICT industry. She grew up with an iPad and a Smartphone in her hands. Social Media, YouTube were her companions from early days on. At the time when digitalisation was raging, she was still at school. It was a traditional school where digital devices were not welcome. She was still pursuing her formal education, preparing her master, when augmented reality was spreading fast into the industry and was slowly introduced into education. Like all other students, Lea passed through the talent assessment and led a talent challenge project in scientific research at the beginning of her studies. She…

e-Merit Academy has created a new framework involving outstanding academics and executives, which helps talented executives and their firms deal with the new landscape that is shaping up due to the transformation based on digitalisation, virtualisation, and globalisation. It opens an important path towards the new world of Cyber Age. This new way of development is designed and targeted for high potential executive talent. In the digital age information became a value. In the virtual age talents will have to be treated as value. The ability of partnership with the non-human entities will be of high value as well. e-Merit Academy offers an innovative personalised Executive Talent Development, which is also linked to corporate development. It is labeled as: Collateral Talent Development. It is a new framework that helps talented…