BY SHARON SCHWEITZER
To succeed in the global marketplace, all employees, from entry-level to business executives, must understand the importance of culture in navigating the “business of people”. In this article, Sharon M. Schweitzer delves into the intricacies of the global marketplace and shares an eight-point introduction in cultivating communication skills and developing self-awareness that can gain the cultural intelligence to make the “business of people” successful.
International business travel and globalisation increase with each passing moment, yet global negotiations and assignments can be challenging. For example, Ebay, Amazon and Google, successful companies in the West, have struggled in the Chinese marketplace. Creating a global mindset and developing cross-cultural communication skills are critical for business professionals.
Skills such as self-awareness, collaboration and cross-cultural perspectives are invaluable. To better communicate internally…