The strategy must be clear and understandable ‚ it must be true ‚ and most important of all ‚ it must be consistent and repeated endlessly. THREE WORDS SUMMING UP THE BASIS OF A ONE-COMPANY CULTURE
In the last century, large corporations have expanded in size, reach, and complexity. To keep employees aligned strategically, management must dedicate resources to creating a One-Company culture, one in which employee self-interest and corporate self-interest intersect. The most successful companies execute strategy through clear communication and consistently articulated values.
The growth of large corporations in the last century has led to incredible progress and opportunity. Through mergers, acquisitions, and changes in markets and technologies, organisations have become more complex, with employees connected by the internet but often separated by geography, language, and culture.…