Karen Caplan San Clemente, CA
Saleswoman, bookkeeper, recipe developer and now CEO, Karen Caplan has played just about every role at Frieda’s Specialty Produce, a wholesaler known for its delightfully different offerings. When her mother, Frieda Rapoport Caplan, founded the company in 1962, she was a trailblazer in the industry, and Karen, even in her youth, was happy to follow suit.
Tell us about your beginnings in the produce business.
Working for my mom was always my summer job, so one thing led to another. And not by her recommendation, invitation or choice, I decided that I loved sales and that I loved the produce business. So I decided to call my mom one day and say, “Can I come work with you after college?”
What’s your most valuable lesson…
