Most small, medium, and micro enterprises (SMMEs) manufacturing cosmetic brands close shop due to a lack of access to mainstream retail stores.
But Gontse Kgokolo, 34, and Rearabetswe Dire, 29, bit the bullet when they went into partnership and opened their shop, Edenvinne, to cater for people like them. The duo said after they had been turned down by numerous retail stores, the need became apparent.
For them, they moved from rejection to retailer. Edenvinne, located at Menlyn Park Shopping Centre in Pretoria, is a beauty and grooming retail store that now sells many South African cosmetic brands.
Edenvinne currently has 45 different South African brands listed in-store and over 400 variants of products which include cosmetic products such as facial and skincare, body care, personal care, haircare, fragrances, hair…