BEN BIERMAN
THE first five years in the life cycle of a startup are its most crucial. The formative years are for trial and error, this is when you get to experiment with marketing channels, cement your value proposition and finally, establish whether your predictions on market appetite for your product or service was accurate.
The formative years are for trial and error, this is when you get to experiment with marketing channels, cement your value proposition and finally, establish whether your predictions on market appetite for your product or service were accurate.
Unfortunately, as part one in this series explained, the majority of start-ups in South Africa fail within the first year. Most SMEs never really get off the ground, and it’s important to delve deeper into why…