NEW SHOWROOM OPENING
Bravo Brands, an African leader in home and lifestyle comfort, is opening its second Brand Experience Centre and headquarters in Kramerville, South Africa’s leading design district. The new Brand Experience Centre integrates the full stable of brands, including Alpine, Edblo, Gommagomma, Grafton Everest, King Koil, La-Z-Boy, Nouwens, Sealy and Slumberland, into one holistic experience for the consumer, reaffirming Bravo Brands’ position as a leader in home comfort. Situated in the heart of Johannesburg’s design district, this new location is easily accessible and conveniently located close to Sandton, the business hub of the city, to meet consumers where they are. “Driven by unprecedented change in retail, shopping behaviour and consumer expectations accelerated by the impact of the pandemic, it is imperative that we create a valuable shopping experience…