Growing up, Samantha Peihua Chen was raised by a trifecta of strong women: her mother, grandmother and aunt. They came from little money, but “it was a household that encouraged strong opinions, dreaming big, being yourself and, above all, hard work”, she says, adding that her formative years at Paya Lebar Methodist Girls’ School further cemented the belief that regardless of gender, “anything you put your heart into, you can do with hard work”.
It is with this persevering mindset—and pure grit—that Chen has navigated the male‑dominated global sports marketing industry, where she is executive vice president of partnerships and strategic development for Asia‑Pacific (Apac) at CAA Sports, part of entertainment and sports agency Creative Artists Agency. Having been in the industry for more than 10 years, she has had…
