For Alessandro Michele, Gucci’s creative director, the Italian house’s 100th anniversary was befitting of a, well, hack. The centennial collection, titled Aria, saw 94 looks sent down the runway in a mash of the Italian fashion house’s codes, past and present, with, somewhat surprisingly, its Kering conglomerate French counterpart, Balenciaga. The result? The Hacker Project. Think: classic Gucci elements peppered with some of Demna Gvasalia’s greatest hits, such as his hourglass suit jacket emblazoned with both houses’ logos (unsurprisingly, a hit on social media).
“In this sense, Gucci becomes for me a hacking lab, made of incursions and metamorphoses,” says Michele. “[It is] an alchemical factory of contaminations where everything connects to anything.” Indeed, taking references from a myriad of places and eras and refashioning them into contemporary cultural statements…